UX Design Project : APSRTC Logistics

About

We the Bus Group, worked on designing a self-booking kiosk application for APSRTC Logistics, by reducing waiting time for customers, eliminating queue and making the entire process hassle-free and consumer centric.

Tools

Figma
Figjam

Timeline

06 Weeks

Group members

Bidisha Dash
Gollapalli Manjayan
Kirti Sah
Ramana Das

Platform

Kiosk

Backstory

Andhra Pradesh State Road Transport Service (APSRTC) is a state owned road transport corporation in Andhra Pradesh, India. Founded in 1958, APSRTC was the first state to introduce cargo and parcel services. Currently, the offline services gathers 20,000 traffic per day.

The project was initially focused towards the theme of eliminating queues in different sectors of bus station. By detailed research process, we identified six major problem areas where we narrowed down to elimination of queues in logistics sector.

Situation

APSRTC Logistics helps customers send and receive parcels in an offline format. During the process of booking the customers have to verbally dictate the details required to the staff members, which consumes a lot of time and many customers are stuck in the queue for longer durations, which creates frustration amongst the customers.

Design Brief

We want to design an interactive user experience for the users with which they are able to book and send parcels without any waiting.

Solution

Interactive Self-booking Application for Kiosk`

Research

The research started with the basic primary and secondary researches, followed up with interviews for user-persona, then went through various design processes, information architecture, competitive analysis, and landed to building the wireframes, user testing and the final interface.

User Persona

Information Architecture

Competitive Analysis

Design

Wireframes

Style Guide

Application

Reflections (Impact)

• Redesigned the whole booking experience.
• Eliminated queue and reduced human intervention.
• Reduced fatigue and frustration, and enhanced customer experience.

Learnings

• Designing for a wide number of users means removing inherent biases and using data to make decisions.
• Rushing to the high fidelity stage might be tempting, but most of the work is everything that happens before that step. The research process and the team work gave the overview on how to perform in the environment of building a product.

Next Steps

• We as a team, are confident enough that our solution will work very effectively and will negate the hurdles found during the process of Parcel booking and are planning to pitch our idea to APSRTC Officials.
• This Project was Completed in 6Weeks and in coming time we are looking forward to making new iterations as needed.